Twitter Marketing
By:-
Walter M Prorok
Twitter can work for anyone who is interested in keeping updated on new trends
whether it is work, school, or just for entertainment. Think about it, when a new
restaurant, movie, or YouTube video comes out where do you hear about? Your friends
and family?
I know myself personally I always hear of new bands before they ever break from
buddies of mine. So think about all the great new things you could learn or be a part of
with a large community like Twitter right at your fingertips.
Beyond that Twitter has the ability to have basic updates that are timely. This is
very effective to people who need to know what you are doing at that moment.
• At work it would be nice to let other people know if you are running late for a
meeting, right?
• For the college kid you can let people know where the party is at or if it has
changed location.
• At home you could even go as far as letting the family know that dinner will be at
6:30 p.m. instead of 6:00 p.m. as usual. Very convenient.
• Learn new things about people that you would other wise not have the time to do.
• Update your website and let everyone know about it the minute you are done.
• Heck, tweet your message so you can go see what you did two weeks ago, in
case you forgot.
The great thing about Twitter is that is works in “Real Time”. When you send a
Tweet it is instantly posted on the message board. If you have your cell phone
connected with Twitter you can also receive Tweets through Text Message.
We all live by crazy schedules and it is hard to keep in touch with people we care
about. And in this day and age everybody and their mother are on the internet. So be
the first to take advantage of what Twitter has to offer.
Twittter can not only bridge the gap between people, but it can also bring together
other online communities. While bringing together these other online assets you can
make marketing on the internet simpler for yourself.
I will show you how to incorporate other online communities while making your life a
whole lot easier by Marketing on Twitter. Also I will talk about setting up automated
messages that will hit a larger audience bringing you more business.
Bio- (Don’t Worry I will try to keep it short and sweet)
Let me first start by introducing myself as a person who likes to try new things
and find adventure. I work 40 hours a week just like everyone else. I have to two jobs
in fact. One is a part-time furniture salesman and the other is as a guitar instructor.
How did I get here? Don’t ask.
I lived in Boston for two years while I attended Berklee College of Music. Boston
was a great change for me as a young person. I grew up in the suburbs of Pittsburgh,
Pa and let me tell you something nothing really exciting happens in the “Burbs”. But
living in the city I was exposed to a lot of different people and personalities in a short
time.
This helped me a lot later on in life. We all meet new people. Learning how to
identify with a new person can be the difference between a friend or an enemy. So
being able to associate with different types of people was a real bonus for me. With that
I learned about the great benefit of networking. That was a life long skill that I acquired
and will continue to use.
Some of my fun filled activates are recording music in my home studio, playing
shows with my band, fishing, reading, and just relaxing. I now live in the city of
Pittsburgh in a borough called Shadyside. If you have ever been to Boston it is very
much like that, without all of the colleges everywhere. I grew up around a lot of nature
as a kid. I always have to get outside or away from the city to fulfill that need of being
one with nature. (Damn Hippie!)
I have a lot of free time at my job which gives me the opportunity to surf the
internet and check out new sites while staying up on current events. Twitter was just
one of those things that I came by one day on Facebook (an online community that now
anyone can join). A good friend of mine included the website and a short description
about Twitter on his profile one day so I decided to check it out for myself.
What happened after that was the creation of the E book that you are now
reading. So from one experience I had on the internet spawned a new chapter in my
life.
Let’s Get Up to Speed
A year after graduating college I found myself looking in every direction except
for the one that matter the most, forward.
After much consideration, blood, sweet, and many tears on trying to find a “real”
job I decided that the only way I would be doing justice to myself and my talents was to
write this book. I have always wanted to do something creative with my time i.e. music,
but have come to the realization that I can do what I love on the side, but always take
care of business first.
I hope the information in this book will help you see that the internet and its many
wonders, when used correctly, can open up doors that would otherwise seem tightly
locked. Shall we continue?
The Purpose of This Book
I’m not going to educate you on a get rich scheme (although that would be great).
I believe that if you give a man a fish he won’t go hungry for a day, but if you show him
how to fish he will be able to feed himself for a lifetime. I want to share with you this
valuable information that can help you and your business take the next step.
From my experiences over the past few years, I have gained a keen
perspective of things. I share this with you in hopes that it will spark some new and
creative ideas for you, as it has for me. Not everybody has to be a computer wiz now-adays
to really grab a hold of some of these concepts. They will be presented in the
most simple and effective way I know how to write them.
Looking for the Next Best Thing
For years I have been exploring the web looking for new and innovative ways to
keep in touch with my family and friends. At first email was the most effective way to
communicate with people over the internet.
Next there was IM or instant message. The downfall of this program is that a
person has to know the other person before they can communicate. Which is lame and
not a great way to meet “New People”. It was basically the first wave of a text
messaging that we now use on our cell phones, expect IM you need a computer.
One of the biggest waves to ever hit the shores of the internet was MySpace.
People would rave about this website. Yet in recent times many crowds are getting
bored with it. I’m sure many of you reading this book have a MySpace page. It has
features that, if use effectively can prove to be a powerful tool for marketing. Who was
the most popular person on MySpace, Tila Tequila? Now she is on magazines and
televisions show because she could market to vast amount of different people, mostly
dudes.
You mass communicate within MySpace by using the bulletin board. This
USED to be a great way to get information out, until everyone started using it that is.
The more friends you have, the more bulletins are going to be posted on your board.
Within 20 minutes, your post is likely to be at the bottom of the board, or worse yet, not
there at all! Oh well ..
Facebook was another great application that allowed me to become part of an
online community. I joined when I was in college. Back then college and high school
students were the only people who were privileged enough to get a piece of that pie.
Recently though Facebook has opened its doors to everyone. So, if you haven’t
yet joined, now would be a great time to do so. Anthony Kiedes (Red Hot Chili Peppers
lead singer) has joined and his popularity has gone though the roof. Just joking
Anthony, we always liked you.
I always liked Facebook, because it was really easy to post a show that we were
playing by sending out a mass message. People would hear about us in college and
join our Facebook group. When the time came to perform we would send out one to
three messages in a week and the house would be packed when we finally would
perform.
I still use it to this day to promote for shows.
So What’s Next?
Not everyone has the time to sit down and create a profile with all of its bells and
whistles on MySpace especially if you are a driving businessman or woman who uses
the internet to further their careers.
So the next question is “How can a small business or large corporation pull in
new customers from the internet without spamming people?”
The answer simple enough…Twitter. Using Twitter is like being in the center of a
large room or auditorium and screaming out one announcement and getting everyone’s
attention at once. Your voice on the internet can be that big if you want it to. It’s about
creating that buzz you want people to respond to.
I got very excited when I realized that people I never met before could follow me.
The purpose of a follower is basically having someone become your friend, except they
call it Following. When they follow you the other person will get “Tweets” or a short
message 140 characters in length. And vice versa, you will receive these tweets on
your message board from others.
You can set up your phone to receive tweets from people that you want to hear
from. It goes directly to your text message box, trust me it very convenient. A friend of
mine set me a Tweet and a picture from Philadelphia of him standing next to the Rocky
Balboa statue. I’m sure he would have put up on his MySpace page later, but the point
is I got that message in real time.
He took the picture+ put it on Twitter = AWESOME (I love the Rocky Movies).
Now a person on Twitter can post one “Tweet” on their profile and have an
unlimited number of people look at it. So let’s say there is a “One Time Offer” on your
website. By putting up a Tweet on your profile and including your website, you have
others pass along your message to their community.
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